{"id":23,"date":"2019-03-27T08:40:43","date_gmt":"2019-03-27T08:40:43","guid":{"rendered":"https:\/\/demo.cocobasic.com\/pekko-wp\/?post_type=portfolio&#038;p=23"},"modified":"2025-05-17T15:06:22","modified_gmt":"2025-05-17T15:06:22","slug":"video-item","status":"publish","type":"portfolio","link":"https:\/\/pattarawitg.com\/?portfolio=video-item","title":{"rendered":"AI-Powered Sales Intelligence Platform"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23\" class=\"elementor elementor-23\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c800c09 e-flex e-con-boxed e-con e-parent\" data-id=\"c800c09\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4999266 elementor-widget elementor-widget-text-editor\" data-id=\"4999266\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p data-start=\"207\" data-end=\"653\"><span style=\"color: #666666; font-size: 22px; background-color: #000000;\">An AI-Powered platform built for corporate sales teams. It turns a single user prompt into valuable business insights by sourcing and organizing data from across the web\/news. I led the redesign of its interface and introduced new interaction models that gave users greater control over their data output. The redesign enabled the product to pivot quickly, secure investor interest, and launch with a more focused and usable experience.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dae802c e-flex e-con-boxed e-con e-parent\" data-id=\"dae802c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a729b6d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a729b6d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon 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100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-247d83c e-flex e-con-boxed e-con e-parent\" data-id=\"247d83c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94052a4 elementor-widget elementor-widget-text-editor\" data-id=\"94052a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h1 style=\"background-color: #000000;\">Project Overview<\/h1><div>It helps sales teams generate insights from a single prompt. It\u2019s more than a chat\u2014it\u2019s a tool that interprets, refines, and visualizes business data. When we joined, the product\u2019s initial design lacked depth and user understanding. We rebuilt the interface from the ground up and added key upgrades that helped the client prepare for investor presentations and move quickly into the AI space.<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a345acb e-flex e-con-boxed e-con e-parent\" data-id=\"a345acb\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-efa894f e-con-full e-flex e-con e-child\" data-id=\"efa894f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca0b15c elementor-widget elementor-widget-image\" data-id=\"ca0b15c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! 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https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/Dribbble-Shot-Desk-1.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33a516f e-con-full e-flex e-con e-child\" data-id=\"33a516f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae1a853 elementor-widget elementor-widget-image\" data-id=\"ae1a853\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/2-1024x768.png\" class=\"attachment-large size-large wp-image-532\" alt=\"\" srcset=\"https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/2-1024x768.png 1024w, https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/2-300x225.png 300w, https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/2-768x576.png 768w, https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/2-1536x1152.png 1536w, https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/2.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb45ec6 e-con-full e-flex e-con e-child\" data-id=\"eb45ec6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4079c41 elementor-widget elementor-widget-image\" data-id=\"4079c41\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/3-1024x768.png\" class=\"attachment-large size-large wp-image-531\" alt=\"\" srcset=\"https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/3-1024x768.png 1024w, https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/3-300x225.png 300w, https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/3-768x576.png 768w, https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/3-1536x1152.png 1536w, https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/3.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a6c556 e-con-full e-flex e-con e-child\" data-id=\"6a6c556\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46ca573 elementor-widget elementor-widget-image\" data-id=\"46ca573\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/4-1024x768.png\" class=\"attachment-large size-large wp-image-530\" alt=\"\" srcset=\"https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/4-1024x768.png 1024w, https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/4-300x225.png 300w, https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/4-768x576.png 768w, https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/4-1536x1152.png 1536w, https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/4.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-747d7fc e-flex e-con-boxed e-con e-parent\" data-id=\"747d7fc\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47d6427 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"47d6427\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4825812 e-flex e-con-boxed e-con e-parent\" data-id=\"4825812\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ccbf628 e-con-full e-flex e-con e-child\" data-id=\"ccbf628\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd26f8a elementor-widget elementor-widget-text-editor\" data-id=\"dd26f8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h1 style=\"background-color: #000000;\">Context &amp; Challenge<\/h1><div style=\"font-size: 16px; background-color: #000000;\">When we joined the project, the foundation had been set, but there was still a gap between the product\u2019s capabilities and how those were expressed in the interface. The value of the product wasn\u2019t fully visible to users, and core interactions felt unclear. For me, it was also a new experience\u2014working with LLM-based design meant navigating complex logic filters, CSV inputs, and data validation tools. The challenge was to bring clarity to a powerful but intricate system.<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dafa72b e-con-full e-flex e-con e-child\" data-id=\"dafa72b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-299ffcf elementor-widget elementor-widget-image\" data-id=\"299ffcf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/q24-1024x768.png\" class=\"attachment-large size-large wp-image-534\" alt=\"\" srcset=\"https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/q24-1024x768.png 1024w, https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/q24-300x225.png 300w, https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/q24-768x576.png 768w, https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/q24-1536x1152.png 1536w, https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/q24.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-97bd157 e-flex e-con-boxed e-con e-parent\" data-id=\"97bd157\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e73a07 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8e73a07\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e955968 e-flex e-con-boxed e-con e-parent\" data-id=\"e955968\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c625970 elementor-widget elementor-widget-text-editor\" data-id=\"c625970\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h1 style=\"background-color: #000000;\">Understanding the Core Idea<\/h1><div style=\"font-size: 16px; background-color: #000000;\">At its core, the platform revolves around a single prompt. From that prompt, the system breaks down keywords, analyzes data, and recommends a tailored ICP using uploaded leads. The users\u2014salespeople\u2014expect fast, filtered, and accurate results. The interface had to support deep configuration without feeling technical.<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-210c229 e-flex e-con-boxed e-con e-parent\" data-id=\"210c229\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-91c762e e-con-full e-flex e-con e-child\" data-id=\"91c762e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d01b72a elementor-widget elementor-widget-image\" data-id=\"d01b72a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/q23-1024x768.png\" class=\"attachment-large size-large wp-image-535\" alt=\"\" srcset=\"https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/q23-1024x768.png 1024w, https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/q23-300x225.png 300w, https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/q23-768x576.png 768w, https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/q23-1536x1152.png 1536w, https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/q23.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f6a733 e-con-full e-flex e-con e-child\" data-id=\"2f6a733\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46eb2dd elementor-widget elementor-widget-image\" data-id=\"46eb2dd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/5-1024x768.png\" class=\"attachment-large size-large wp-image-529\" alt=\"\" srcset=\"https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/5-1024x768.png 1024w, https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/5-300x225.png 300w, https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/5-768x576.png 768w, https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/5-1536x1152.png 1536w, https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/5.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b660f3 e-flex e-con-boxed e-con e-parent\" data-id=\"9b660f3\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35c9ccb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"35c9ccb\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1799b3a e-flex e-con-boxed e-con e-parent\" data-id=\"1799b3a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc97e54 elementor-widget elementor-widget-text-editor\" data-id=\"cc97e54\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h1 style=\"background-color: #000000;\">Key UX Problem<\/h1><div style=\"font-size: 16px; background-color: #000000;\"><p class=\"\" data-start=\"2057\" data-end=\"2260\">One vague prompt could lead to irrelevant results. Users needed tools to shape their data without restarting or guessing. We had to make prompt refinement part of the workflow\u2014and make it feel intuitive.<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-843a66b e-flex e-con-boxed e-con e-parent\" data-id=\"843a66b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2fb28ac e-con-full e-flex e-con e-child\" data-id=\"2fb28ac\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25d2ed4 elementor-widget elementor-widget-image\" data-id=\"25d2ed4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/6-1024x768.png\" class=\"attachment-large size-large wp-image-528\" alt=\"\" srcset=\"https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/6-1024x768.png 1024w, https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/6-300x225.png 300w, https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/6-768x576.png 768w, https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/6-1536x1152.png 1536w, https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/6.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de977ce e-con-full e-flex e-con e-child\" data-id=\"de977ce\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90c9ffc elementor-widget elementor-widget-image\" data-id=\"90c9ffc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/7-1024x768.png\" class=\"attachment-large size-large wp-image-527\" alt=\"\" srcset=\"https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/7-1024x768.png 1024w, https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/7-300x225.png 300w, https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/7-768x576.png 768w, https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/7-1536x1152.png 1536w, https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/7.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0513fc5 e-flex e-con-boxed e-con e-parent\" data-id=\"0513fc5\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e752cdf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e752cdf\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88e4aae e-flex e-con-boxed e-con e-parent\" data-id=\"88e4aae\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3c0a9aa e-con-full e-flex e-con e-child\" data-id=\"3c0a9aa\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c3b2d1 elementor-widget elementor-widget-image\" data-id=\"7c3b2d1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/8-1024x768.png\" class=\"attachment-large size-large wp-image-526\" alt=\"\" srcset=\"https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/8-1024x768.png 1024w, https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/8-300x225.png 300w, https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/8-768x576.png 768w, https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/8-1536x1152.png 1536w, https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/8.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e86332b e-con-full e-flex e-con e-child\" data-id=\"e86332b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ef547d elementor-widget elementor-widget-text-editor\" data-id=\"9ef547d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 class=\"\" data-start=\"2267\" data-end=\"2295\">UX Strategy &amp; Solution<\/h3><p>\u00a0<\/p><p class=\"\" data-start=\"2296\" data-end=\"2573\">Through ideation and testing, we designed a system that let users break down prompts into keywords, use Boolean logic, add brackets, and relate topics together. This gave sales teams a way to narrow their dataset without friction, while still keeping the interface lightweight.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-424d14c e-flex e-con-boxed e-con e-parent\" data-id=\"424d14c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c358b1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8c358b1\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b6010a e-flex e-con-boxed e-con e-parent\" data-id=\"9b6010a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe62fb0 elementor-widget elementor-widget-text-editor\" data-id=\"fe62fb0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 class=\"\" data-start=\"2687\" data-end=\"2719\">Turning Data into Insights<\/h3><p class=\"\" data-start=\"2720\" data-end=\"2824\">We expanded the system beyond just answers. The platform now offers widgets that give context and depth:<\/p><ul data-start=\"2825\" data-end=\"2977\"><li class=\"\" data-start=\"2825\" data-end=\"2876\"><p class=\"\" data-start=\"2827\" data-end=\"2876\">News articles filtered through refined keywords<\/p><\/li><li class=\"\" data-start=\"2877\" data-end=\"2920\"><p class=\"\" data-start=\"2879\" data-end=\"2920\">Analysis charts showing industry trends<\/p><\/li><li class=\"\" data-start=\"2921\" data-end=\"2977\"><p class=\"\" data-start=\"2923\" data-end=\"2977\">A global map showing keyword mentions across markets<\/p><\/li><\/ul><p class=\"\" data-start=\"3056\" data-end=\"3152\">\u00a0<\/p><p class=\"\" data-start=\"2979\" data-end=\"3054\">These widgets make the AI output immediately useful and visually scannable.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2328fdb e-flex e-con-boxed e-con e-parent\" data-id=\"2328fdb\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9969feb elementor-widget elementor-widget-image\" data-id=\"9969feb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/x3-1024x768.png\" class=\"attachment-large size-large wp-image-540\" alt=\"\" srcset=\"https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/x3-1024x768.png 1024w, https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/x3-300x225.png 300w, https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/x3-768x576.png 768w, https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/x3-1536x1152.png 1536w, https:\/\/pattarawitg.com\/wp-content\/uploads\/2019\/03\/x3-2048x1536.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6d3ada e-flex e-con-boxed e-con e-parent\" data-id=\"c6d3ada\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52e975b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"52e975b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5815d9d e-flex e-con-boxed e-con e-parent\" data-id=\"5815d9d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ce3151 elementor-widget elementor-widget-text-editor\" data-id=\"4ce3151\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 class=\"\" data-start=\"3159\" data-end=\"3180\">Result &amp; Impact<\/h3><p>\u00a0<\/p><p class=\"\" data-start=\"3181\" data-end=\"3481\">The redesign repositioned this tool as a smart, configurable AI assistant\u2014not just a prompt box. With more control, users could guide the AI toward better, sharper insights. The platform went to market faster, earned investor confidence, and delivered a stronger experience built for real business use.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":548,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/pattarawitg.com\/index.php?rest_route=\/wp\/v2\/portfolio\/23"}],"collection":[{"href":"https:\/\/pattarawitg.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/pattarawitg.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/pattarawitg.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23"}],"version-history":[{"count":11,"href":"https:\/\/pattarawitg.com\/index.php?rest_route=\/wp\/v2\/portfolio\/23\/revisions"}],"predecessor-version":[{"id":551,"href":"https:\/\/pattarawitg.com\/index.php?rest_route=\/wp\/v2\/portfolio\/23\/revisions\/551"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pattarawitg.com\/index.php?rest_route=\/wp\/v2\/media\/548"}],"wp:attachment":[{"href":"https:\/\/pattarawitg.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}